Beginner’s Guide on How to Setup & Run a Successful Blog in 2022

learn how to setup and run a successful blog in 2022
  • Why Should You Blog in Today’s Era?
  • Setting Up a Blog for Yourself? — How-To Guide
  • How to Setup a Successful Blog? — 5 Best Strategies that Work in 2022

Why Should You Blog in Today’s Era? — The Benefits You Must Consider

benefits-of-blogging

Improves Your Writing Skills

Can Land You A Lucrative Job Offer

Establishes your Authority Online

Enhances your Knowledge of a Subject

Network, Connect, & Collaborate with Like-Minded Folks

Setting Up Your Blog — The Right Steps You Need to Follow

6 core steps to setup your blog in 2022
basic-steps-to-setup-your-blog

Step 1: Picking a WordPress Platform

Step 2: Choose a Unique Domain Name for Your Blog/Website

  • Your Domain Name should be small — It helps the users remember it
  • Insert relevant keywords in the URL — Helps build your authority on search engines
  • Include location in your Domain Name — Only if you’re targeting a specific region & not a global audience
  • Avoid hyphen in your Domain Name — it usually indicates a SPAM domain.

Step 3: Choose a Reliable Hosting Provider for Your Website/Blog

  • Underlying Features & Support Options
  • Server Locations & Security Features
  • Pricing & Online Reviews

Step 4: Install WordPress CMS on Your Hosting Platform

WordPress-dashboard-sample

Step 5: Customize the UX/UI & Other Aspects of Your Website/Blog

  • Through WordPress Admin Dashboard
  • Using Third-party Page Builders or Frameworks
  • Tweaking the Back-end code
  • Avoid meddling with the Back-end code unless you’re a pro at HTML/CSS/PHP/JS programming languages
  • Rely on the Staging site to avoid messing up your Live website
  • Make your theme responsive

Step 6: Create & Publish Your First Blog Post

  • Grammar and Vocabulary
  • The art of Sentence Structuring

How to Setup a Successful Blog? — 5 Best Strategies that Work in 2022

strategies to make your blog popular in 2022
strategies to make your blog popular in 2022

Strategy #1: Connect your Website/Blog with GA 4 (Previously Universal Analytics) & Search Console

  • Monitoring your website traffic
  • Track user behavior and bounce rate
  • Disavow bad links and submit your website sitemap

Strategy #2: Create a Sitemap for your Website/Blog

  • SEO Ranking: Using a structured sitemap can improve your website’s ranking on search engines & generate significant leads.
  • Direct Way of Communication: The sitemap file allows you to communicate directly with the search engines & provides them information about a page like — when it was last updated, whether it is available in another language or not, & more.
  • Prioritize Content: Another benefit of a sitemap file is that you can let search engines know — which part of the website should they index & which they must ignore.
  • Streamlined Navigation: Sitemap allows the crawlers & the visitors to navigate through all important pages of your website conveniently with minimal assistance.

Strategy #3: Leverage Email Marketing for the Right Way

  • You can announce your latest product release or share the link to your latest blog post
  • Emails can help you build meaningful relationships with your readers
  • Personalized emails with quality content keep your audience hooked up & boost engagement
  • Offer your readers some Incentive: Instantly hook your readers by giving them freebies like — eBooks, a free consultation, or a guide on a topic they are keen to learn.
  • Dedicated Sign-up Form / CTA: Create a sign-up form & place it on your home page. Keep it short & use a strong CTA button to grab your readers’ attention.
  • Provide valuable insights to your readers and convince them that your blog post is their go-to solution
  • Highlight the USP in your email subject to instantly capture your readers’ attention
  • Personalize your subject to connect with your readers & simultaneously improve your opening rate
  • Keep your content language simple & easy to understand. Avoid using jargon as it can often backfire
  • Use your white spacing well by giving proper paragraph breaks & include a few creative images to highlight important parts of your content.
  • Brainstorm on your Call-to-Action buttons & link them to your desired page to hook your reader & encourage action
  • Proofread your email content body carefully to avoid grammar errors/typos as it looks unprofessional

Strategy #4: Strategically Share Your Blog/Website Link on Social Media

  • Include the blog/website link within your social media bio
  • Convert important points from your blog content into PowerPoint slides/graphics using online graphic tools like Canva or Adobe Photoshop
  • Find the right hashtags to include with your social media posts to target the right audience.
  • Study the social platforms carefully to identify when your posts get the maximum engagement & clicks. Follow the timeline and get the maximum conversions possible.
  • Rely on paid advertising options like PPC campaigns, Google Ads, and others to ensure your content appears right in front of your target audience.

Strategy #5: Network with Other Content Creators & Leverage Guest Blogging Opportunities

  • Build Connections: Build a relationship with other bloggers as trust plays a significant factor when we talk about guest blogging. Get to know — the type of content they publish, interact with them through comments/likes, sign-up for their newsletter, and then send them your pitch. By following this route, you ensure that your pitch has a better chance of getting shortlisted.
  • Keep Your Pitch Informative & To-the-Point: Avoid adding too much information (more than required) in your guest pitch, as it often backfires. Attention span & time are two major issues for most content creators today. So, the shorter your pitch (with relevant information), the better for everyone.
  • Do Not Underestimate the Power of Linking Many bloggers allow putting a backlink to their website/blog to drive more traffic, generate leads, & get SERP visibility. So, if you have that option open, use it well & track your incoming traffic using Google Analytics.
  • Feedback Can do Wonders: Getting the proper feedback ensures that you’re growing on the right track. So, include effective call-to-action statement at the end of your blog posts to encourage readers to share their opinion/views on the post & share it within their network.

Conclusion

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Content Manager @ Neil Patel Digital | Blogger. Are you trying to create a strong digital presence for your business? Let’s TALK — https://bit.ly/3nio0i2

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Manu Mathur

Manu Mathur

Content Manager @ Neil Patel Digital | Blogger. Are you trying to create a strong digital presence for your business? Let’s TALK — https://bit.ly/3nio0i2